Who we are

At Privé Atlas, we are thrilled to embark on a new year of creating unforgettable experiences for our esteemed guests. Whether you're indulging in fine dining at your favorite local restaurants or embarking on adventures abroad to craft magical moments, we are here to deliver unparalleled service and attention to detail.

A classic white Porsche 911 with a custom license plate reading 'PALMAS CLUB' drives along a narrow coastal road bordered by a stone wall and cliffs. The road winds beside the sea with mountains in the background, and trees grow along the edge of the cliff.

Our Mission & Vision

At Privé Atlas, we aim to go beyond expectations by providing bespoke travel experiences of the highest caliber. Our mission is to create memories that last a lifetime, seamlessly blending luxury with personalized attention. With a diverse clientele that spans the globe, our team is dedicated to tailoring services to meet the individual and corporate needs of every guest.

Our vision is to lead the industry in innovation and excellence while maintaining a personalized, human touch that fosters long-term relationships with our guests.

  • We operate with honesty and transparency, ensuring trust and respect in every interaction.

  • We take responsibility for our actions and outcomes, always striving to exceed expectations.

  • We remain grounded, valuing collaboration and continuous learning to better serve our clients.

  • Our unwavering dedication is to provide unparalleled experiences tailored to each guest's unique needs.

  • We foster a sense of connection and belonging, treating clients and team members with care and respect.

Our Values

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Our Founder

Privé Atlas began with the vision of founder Jonathan Tinoco, a Los Angeles native who moved to Las Vegas in 2013. While pursuing his Hospitality Management degree at UNLV, Jonathan immersed himself in the nightlife industry, working with prestigious brands like SBE Entertainment, Wynn Resorts International and MGM Resorts International.

When the pandemic hit in 2019, Jonathan realized his true calling: creating unforgettable guest experiences through a business he was passionate about. By 2020, he began his entrepreneurial journey, building a lifestyle travel concierge service called JTI Concierge focused on bespoke travel and luxury experiences.

Four years later, with immense growth and unwavering client support, Jonathan rebranded Jonathan Taylor International into Privé Atlas—a global lifestyle travel concierge dedicated to crafting extraordinary moments for clients worldwide.